Google Earth goes to sea
Fred Olsen Cruise Linebecame the first line to incorporate Google Earth into its website, allowing visitors to view
selected long voyages via the global mapping tool.
Google Earth uses satellite imagery to three-dimensionally map the globe
and provides a web search function, allowing users to search for
businesses, areas of interest or get directions to their desired location.
Fred Olsen Cruise Line has incorporated this tool into its website to offer customers
the possibility of experiencing a cruise long before they set foot on board
ship.
Simple to use, the facility allows website visitors to track the course of
a cruise across the globe, zooming in on separate ports of call for aerial
views, or clicking on each to access a detailed description of the port
with local information, history, climate and rainfall details and much
more.
Says Shona Michell, Olsen's media co-ordinator: "We are delighted to be
breaking new ground with the launch of our Google earth facility. It is so
easy to use and really delivers the sense that you are experiencing the
cruise in advance of actually leaving home. I am convinced that it will
enhance our customers' enjoyment of their cruise holidays and may well
influence the decision to book in the first place."
Nathan Cook of Cheeze 2.0, who built and delivered the project which
currently stands as one of the most sophisticated and content-rich Google
Earth solutions available within the travel sector, adds: "This solution
brings to life the emotional value of our clientÕs product, providing a key
differential advantage to their online promotional activity."
To enjoy the Fred. Olsen Google Earth experience, CLICK HERE
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