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 Irish Ferries commits to fluid pricing
April 17, 2006 - Irish Ferries has made a staggering commitment to offering its clients the lowest possible fare on the Irish Sea and made the final transition in embracing a low fares modelÉ taking on the airlines at their own game.
In order to reach this unique position, Irish Ferries has taken on board what their passengers are requesting and has fully developed a fluid pricing structure, which emulates the best elements of airline pricing systems, while retaining the traditional Irish Ferries' offering.
Irish Ferries now offers big savings to those who book early, as the new pricing guarantees massive savings for those who book at least four weeks prior to travel.
Irish Ferries' UK Passenger Manager Daragh O'Reilly comments: "Gone are the traditional days of price vultures waiting until the last minute to book travel to take advantage of our low, low prices. From now on people will have to book in advance to guarantee getting our best price and indeed if they do try to book at the last minute they will find that our prices have risen - just as happens with the low cost and ultimately low service airlines!
"This represents a massive investment in our commitment to the future and the new pricing levels. We are dedicated to offering this pricing model consistently."
CLICK HERE to make your Irish Ferries reservation on line
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