SeaDream Yacht Club has launched a past passengers organisation to be called The SeaDreamers Club.
Says SeaDream's Ian Buckeridge: "The club is designed to reward past guests for their patronage and to encourage them to continue to sail with us."
Club benefits include advance notice on new itineraries, special perks for bringing new guests to SeaDream, priority waitlist on sold-out sailings, and special savings for past guests booking while on board.
Buckeridge went on to say:
"From time to time we may also surprise club members with other perks, gifts and amenities."
The SeaDreamer newsletter features news and photos from the SeaDream yachts, highlights from full-ship yacht charters, profiles of captains and other onboard personalities, profiles of various ports-of-call, news of special sailings and other information of interest to luxury travellers.