In the early 1990s, the Lefebvre family of Rome, former owners of Sitmar Cruises, conceived and organised a unique cruise company pledging to build and operate the highest quality ships in the ultra-luxury segment. The name "Silversea" was chosen because it connotes quality and luxury as well as capturing the romance and special sensations of the sea.
Silversea's ships were designed to incorporate the very best elements of the world's favourite cruise ships
- An open, single seating dining room
- an elaborate show lounge for nightly entertainment - an element missing on other small luxury ships
- An Italian crew and European staff
- Exquisite decor
- Superb service and cuisine
- Luxurious all-suite accommodation, 75 per cent to feature private verandahs.
At 16,800 grt, these exceptional ships would accommodate a mere 296 guests providing one of the highest passenger space ratios (56.75) of any ship at sea.
Sister ships Silver Cloud and Silver Wind would be wrapped-up in one truly all-inclusive price featuring
- All suite accommodations
- Roundtrip economy air transportation
- Deluxe pre-cruise hotel stay (where applicable)
- All on board gratuities
- All beverages, including compimentary Moet & Chandon champagne, and select wines and spirits
- All port charges
- All transfers and porterage
- The Silversea Experience, a complimentary shore event offered on selected sailings
Following two years of planning and preparation, Silver Cloud debuted in April 1994, followed by Silver Wind in February 1995. Each ship received rave reviews from travel agents, press, and most importantly, the guests. It appeared to all that a star was born.
The company grew from about 25 employees to its current roster of more than 100 in the Ft Lauderdale headquarters, and an office in London that handles sales and marketing in the UK and Europe. Silversea also has a world-wide network of General Sales Agents (GSAs) representing the company internationally.
Silversea's product concept and delivery is validated by its guests. After just five years of both ships in full operation, the line boasts a repeat guest rate of over 60 per cent. And membership of its Venetian Society (repeat guest programme) is growing steadily. Travel agents and guests alike appreciate Silversea's no-discounting philosophy and all-inclusive product delivery. And they love the verandahs, too!
Today, Silversea Cruises has set a new cruise industry standard in the ultra-luxury market by bridging the gap between ocean-liner and small-ship cruising. The line is distinguished by its all-suite ships, all-inclusive pricing, imaginative global itineraries and genuine hospitality. As the line prepares for the future, it is quite clear that the market has decided: Silversea is an undisputed success.
History & Company Profile
