Anything is possible with RCI
June 7, 2009 - - Royal Caribbean believes that 'anything is possible' with the launch of its new brand concept, Nation of Why Not.
The new brand poses questions such as why not climb mountains at sea, ice-skate on the Equator or sunbathe past glaciers?
Described as a floating nation where you are free to do whatever you want, Royal Caribbean has pushed the boundaries of imagination and innovation with this latest campaign, launched with TV, press, direct mail and email to promote the release of the new 2010/11 Europe and The Med, Worldwide and Winter Sun brochures.
With the announcement of Independence of the Seas to be based year-round from the UK, sailing directly from Southampton to the Mediterranean, plus the arrival of Oasis of the Seas sailing the Caribbean in December 2009 and her sister ship Allure of the Seas in 2010, there is certainly a lot to talk about.

First carousel at sea on Oasis
June 2, 2009 - Oasis of the Seas will be the first ship to feature a traditional fairground carousel. The full-sized, traditional carousel, centerpiece of the Boardwalk neighbourhood, took eight months to complete and is hand-crafted from poplar wood.
It will feature 21 figures suspended from stainless steel poles showcasing a time-honoured menagerie of animals such as zebras, giraffes and lions, alongside a variety of hand-painted horses including a princess horse and a crowned frog prince.
Dimensions: Weight, about 11,000 lbs; height, 22ft; diameter, 23ft.

Independence of the Seas year-round in UK in 2010
April 24, 2009 - As Independence of the Seas, the world's largest cruise ship, returns to the UK for her second season from tomorrow (April 25), owners Royal Caribbean International have announced that the ship will be based year round from the Southampton in 2010.
She will be the first ever Royal Caribbean International ship to be based year-round in the UK and will remain the largest ship sailing in Europe.
Says managing director Robin Shaw: "When Independence of the Seas first sailed from the UK it was one of the best performing ships in the fleet. The 2009 return of the ship has been equally successful due to the fantastic array of activity, entertainment and facilities onboard. It is great news that Independence of the Seas will call Southampton home for the long term and means that we firmly cement our position as one of the leading players in the UK cruise industry."
More on Independence of the Seas in 2010

Royal Cariibbean enhances family choices
April  14, 2009 - Royal Caribbean is rolling out a new fleetwide programme for guests, expanding services and activities that cater to families with children as young as six months old. As a leader in innovative family holiday's, RCI provides enriching and entertaining programmes that appeal to children of all ages, while providing options forparents and grandparents that contribute to a more carefree family holiday.
More about Royal Caribbean's family choices

The suite life gets even sweeter
February 20, 2009 - From next month, guests booked in Royal Caribbean International suite category staterooms will enjoy a range of comprehensive enhancements.
They will enjoy a number of special privileges and upgraded amenities for their cruise, along with Royal Caribbean Cruise Line's world-renowned Gold Anchor Service from every member of its staff and crew.
On arrival at the pier, guests booked in the Presidential Family Suite, Royal Suite, Royal Family Suite, Owner's Suite and Grand Suite have access to dedicated security (where available) and check-in lines to help ease them swiftly through the embarkation process and directly to their accommodations.
More about the suite life

Be the first to sail on Oasis
January 19, 2009 - Oasis of the Seas, the world's largest cruise ship, will be coming into service 12 days ahead of schedule.
In anticipation of the incredible demand from consumers to join the first sailings, Royal Caribbean International has added two additional cruises to Oasis of the Seas' inaugural programme.
The first ever paying guest cruise, a four-night Labadee cruise extravaganza onboard Oasis of the Seas, is on sale now for travel in December 2009.
More about first sailings of Oasis

Oasis inugural season expanded
January 2, 2009 - Travellers will now be able to experience Royal Caribbean's most highly-anticipated cruise ship even sooner.
Two additional sailings have been added to Oasis of the Seas' inaugural season: a seven-night Eastern Caribbean inaugural sailing from December 5 and a special four-night voyage on December 1 to celebrate the launch of an all-new Labadee, Royal Caribbean's private beach paradise in Haiti.
On the December 5 voyage, guests will be among the first to enjoy Oasis of the Seas, with all of her venues and amenities, and premiers of the full array of AquaTheater light and water shows, and new productions in the Opal Theatre and Studio B ice-skating rink. The seven-night itinerary will call at St Thomas, St Maarten, and Nassau in the Bahamas.
Guests booked on the original inaugural sailing onb December 12 have been given the opportunity to move their cruise holiday to the new inaugural December 5 sailing before the sailing opens to the public for booking on January 12.

Keel of giant Allure laid
December 2, 2008 - The keel laying ceremony for Royal Caribbean's 5,400-passenger Allure of the Seas has taken place at the STX Europe shipyard in Turku, Finland.
Allure is the second of the mammoth Oasis-class cruise ships that, at 220,00-tons, share the title of the world's largest cruise ships. Her sister is Oasis of the Seas.
Allure and Oasis will both sail from Port Everglades in Fort Lauderdale, Florida. Oasis of the Seas, with seven themed areas, is due to enter service at the end of 2009, with Allure arriving the following year.

Independence arrives in Port Everglades
November 20, 2008 - Independence of the Seas, Royal Caribbean's newest Freedom-class ship, has arrived at her home in Port Everglades, Florida.
Independence of the Seas, weighing in at 160,000 tons with a capacity of 3,634 guests, features all of the amenities which are trademarks of the Freedom-class ships.
More about Independence of the Seas

A giant Oasis for RCI
May 26, 2008 - Royal Caribbean's first Project Genesis giant, scheduled for arrival towards the end of 2009, is to be called Oasis of the Seas.
The name was picked from more than 91,000 entries in a "Name that Ship" contest, which Royal Caribbean launched on January 18 in partnership with USA TODAY. Entrants were invited to submit two names ending in "of the Seas" that best encapsulate the universe of experiences a Royal Caribbean cruise provides.
The winning combination of names, Oasis of the Seas and Allure of the Seas, was submitted by George Weiser, of Livonia, Michigan and earned him the honour of naming not only the world's next largest and most innovative cruise ships, but the entire class of the new ships, the Oasis-class.
According to RCI, the 220,000-ton Oasis of the Seas, when launched in late 2009, will be the largest and most revolutionary cruise ship in the world. She will span 16 decks, carry 5,400 guests and feature 2,700 staterooms. The ship will hbased in Fort Lauderdale, Florida.
In 2010, she will be joined by sister ship, Allure of the Seas.

More ships and cruises than ever in South America
Royal Caribbean will expand its South America cruise offerings to four ships when Splendour of the Seas sails out of Brazil for the Winter 2008-09 season.
Taking guests on cruise adventures to some of the most sizzling South American ports of call, Splendour will join three other ships to be deployed in Latin America for the season and add to the extensive range of itineraries offered by Enchantmen, Radiance and Vision of the Seas.