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 CONFERFENCE CRUISING
AND INCENTIVES
For the incentive planner, organising a cruise has a high perceived value. When researchers ask people what sort of holiday they would most like to take if they had unlimited budgets, cruises always rank as a top choice.
Although the cruise industry is booming, there are still plenty of people who have not savoured the experience.
Cruising retains an image of glamour, of a privilege enjoyed by the rich and famous. This is no longer the case, with more than 300 ships catering for all corners of the market.
However, an incentive planner's target group, be it salespeople, supplies or an international delegation, will be highly motivated by the prospect of a cruise incentive.
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