Whatever the extent or the modernity of the facilities, the real selling point of a cruise will always be the itinerary.
The notion that a group can go to sleep overlooking St Tropez and wake up the breakfast in Portofino. Cruise lines are broaching more and more of the globe in an attempt to provide something different.
Destinations as glamorous as Australasia, the Amazon and French Polynesia are well within reach for incentive groups.
There are more than 500 destinations visited by cruise ships. A cruise can take incentive qualifiers to places inaccessible by any other means, such as Antarctica or the North Cape - or lay claim to a quieter Caribbean island than those "on the beaten track".
For the organisations with limited time, there are short ex-UK cruises in northern Europe, or river cruisers along rivers such as the Rhine, Moselle, Elbe or Danube.
Chartering
For the ulimate event, who not charter an entire vessel? Given adequate notice, most ships are available for short-term charter, giving organisers more freedom to change itineraries, brand the ship, and guarantee exclusivity and privacy.
